Hilary Birt CMRS

After studying for a degree in Modern Languages at Cambridge University, Hilary spent a year teaching English in Switzerland before embarking on her market research career with Ipsos (now Ipsos MORI) where she spent 16 years in the Media Division, working her way up from Trainee Research Executive to Divisional Director.

At Ipsos her work covered a range of projects: quantitative and qualitative; UK and multi-country; large-scale syndicated projects (e.g. NRS, European Business Readership Survey) and smaller- scale projects for individual clients.

Since 2003 Hilary has worked as an independent research consultant conducting and managing a range of research projects including: the management of large-scale quantitative syndicated surveys in the medical media sector (JICMARS, Hospital Readership Survey); qualitative projects for individual media clients – involving focus groups, telephone depth/semi-structured interviews (much of this work business to business); and food sector consumer research – involving in-store interviewing, new product development central location testing and focus groups.

Alongside her active research practice, Hilary, a long-standing Certified Member of MRS, has over 15 years’ experience of tutoring on the MRS Advanced Certificate in Market and Social Research Practice through BPP.

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